Stanley is seen as a popular water bottle brand throughout the US, especially in the towns and suburban pockets. After the 2023 holidays, STANLEYxStarbucks proved to be one of the most valued gifts. In other words, this particular tumbler from STANLEY is simply inescapable.
It might sound weird but people were seen lined up in rows to purchase one. In some instances, STANLEY lovers have spent hundreds of dollars to get their hands on a special holiday edition.
If you wonder why people are so crazy about this tumbler, just continue reading. Here, we are going to discuss the reasons for the popularity of STANLEYxStarbucks.
So, let’s dive in!
Stanley as a Brand
Americans see Stanley as a 111-year-old company, known for making sturdy beverage containers. This brand has been associated with WWII pilots, which adds to the overall value of this brand.
At present, STANLEY is geared toward capturing female customers by offering them fancy-looking tumblers. These water bottles are capable of keeping beverages at a desired temperature for hours.
Why STANLEYxStarbucks is in the Buzz
By merely looking at the STANLEYxStarbucks, it appears that this particular tumbler looks amazing. The mesmerizing aesthetics of STANLEY is what makes it stand out among the rest.
Stanley doesn’t hesitate to experiment with the colors and textures. Furthermore, this brand is always searching for events and special days to drop limited editions.
For instance, the recent collaboration with Starbucks is a major hit. In fact, this move of STANLEY has turned these tumblers into collector items. As a result, the huge demand created scarcity.
This also led to the skyrocketing prices of this particular water bottle. Videos from around the US suggest that STANLEY lovers don’t even bother to line up early outside the shops.
In other words, people aren’t going to miss the chance to purchase limited edition Stanley x Starbucks collaborations. They want to be among the few who could get one of these.
Besides, the thrill of showing this prize on Instagram or TikTok could be one of the reasons why people are so crazy about this limited edition STANLEY water bottle.
STANLEY’s 40-ounce cup gained instant popularity due to its availability in a wide array of candy-like colors. Once the limited edition cup hit social media, it was on fire.
Resultantly, STANLEY’s annual sales jumped from $75 million to $750 million by the end of 2023.
